Lead Designer/Branding
— January 2018 - present
Talentless is an homage to the new wave of creators, innovators, and influencers who’ve made a name for themselves by going against the conventions of what it means to be “talented."
Lead Designer/Branding
— January 2018 - present
Salice Rose is an American Instagram star who has become highly popular for posting multiple number of videos on Instagram. She is known more for her videos rather than the pictures she has uploaded and has gained more than 9.5 million followers within a short period of time.
Responsible for:
— Conceptualizing graphic and mood boards for all original branding of Salice Rose.
— Creating and adhering to the sampling and productions schedule. Communicating this to our factories for on time deliver bench marks.
— Sourcing and Product development to hit our target price for Her consumer demographic.
https://www.instagram.com/salicerose/?hl=en
COMMISSIONED FOR:
LOGO DESIGN+BRAND ID
Responsible for:
Logo Design
Branding Materials
Website front end design
Design Lead
— July 2014 - present
Australia Luxe Co. is one of the leading brands in the designer sheepskin and leather products market. We develop footwear, handbags, jackets, and accessories, with international markets all over the world. I was brought on to head the design department along side the CEO. I've been able to implement and develop effective design ideas that help the company grow in a more profitable and efficient direction.
Examples include: our standard SKU naming system, illustrated communication with international factories to reduce language barrier issues, product developement of catagories outside of the companies core sheepskin business to gain new demographics.
Responsible for:
— Conceptualizing themes and mood boards seasonally.
— Creating and adhering to the productions schedule. Communicating this to our factories for on time deliver bench marks.
— Textile development + sourcing
— Attend tradeshows to learn new technologies and processes
— Pre-production/sample development + coordinator
— Tracking protos to ensure on time delivery of samples.
— Factory communication and travel for China, and Mexico to oversee final development of textiles and samples.
— Lookbook layout + design + print management
— Creating style codes + pricing conversions from cost
Graphic Designer
— January 2013 - May 2014
A technical outer wear company based in Venice, CA. Coldsmoke creates created some of the highest quality tech outer wear in the industry; rivaling such companies as Arcteryx and Burton.
RESPONSIBILE FOR:
Engineering custom textiles based on the company's historic military influence.
Developed packaging, hardware labeling, and accessories; keeping with the brand DNA that the Creative Director [Imani Lanier] and I developed.
Designing graphic icons that communicate the Coldsmoke DNA.
Designing our graphic tees along with managing some of our freelance artist projects.
www.coldsmokeco.com
Responsible for:
Graphic design for apparel
COMMISSIONED FOR:
APPAREL GRAPHIC DESIGN
KTN is a quarterly mix tape from a very well known artist named Reggie Knowl, who's work has been seen in pop culture since the 90's. I design his mix tapes via his creative vision. These are quarterly annual projects.
Responsible for:
Graphic design development
Layout + print prep
Responsible for:
Packaging design.
Founded in 2014, LP&CG was born out of the sheer love and peace a person feels when they're riding a bike. From that first moment learning to ride a bike all the way into adulthood, the feeling of freedom you get when you're on your bike never leaves you, and that's pure love.
LP&CG sets out to bring high quality, functional cycling gear and accessories that look dope!
QUALITY | DESIGN | FUNCTION
https://lovepeaceandchaingrease.com/
COMMISSIONED FOR:
LOGO DESIGN+BRAND ID
COMMISSIONED TO:
Design the new restaraunt brand ID, and menu layout art.
